S PORT S MARK E T I NG
MLS COMES ATLANTA ATLANTA UNITED HAS PARTNER IN AMERICAN FAMILY TO
#DREAM FEARLESSLY FANS DETERMINE HS DUNK & 3-POINT COMPETITIONS
PARTNERSHIP BETWEEN AMERICAN FAMILY AND THE PLAYERS TRIBUNE PLAYERS
THIS IS YOUR HOUSE. PROTECT IT.
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“We are thrilled to partner with Jordan Brand to acknowledge and honor these tremendous student-athletes, and their friends, families and local communities that have inspired and supported them during the pursuit of their dreams,” said American Family Insurance vice president of marketing Telisa Yancy. “Senior Night is a very special event for
NOW IN ITS 15TH YEAR , the Jordan Brand Classic presented by American Family Insurance has announced the All-American Boys Team for this year’s game on Friday, April 15, 2016 at the Barclays Center in Brooklyn, New York. These 16 players were selected to follow in the footsteps of some of the greatest in the game including Carmelo Anthony, Chris Paul, Blake Grifn, LeBron James and Kevin Durant. The remaining roster spots will follow later this season.
high school communities across the country, and we are looking forward to touring the nation with the Jordan Brand for this momentous occasion.” The 2016 Jordan Brand Classic All-American Boys roster is listed below. Players not yet named to the team will have the opportunity to showcase their skills and earn a spot in the remaining weeks of the 2015-16 season. The roster will be completed in early March. International and New York City athletes. These rosters will be announced in February. Following the quadruple-header event will be a special performance. Previous performers include Drake (2013), Macklemore & Ryan Lewis (2014) and Nicki Minaj (2015). This year’s artist will be announced at a later date. The Jordan Brand Classic will once again include three additional contests specic to Girls,
“We look forward to returning to Brooklyn for a full-day of matchups to celebrate the best amateur athletes in the game,” said Larry Miller, President of Jordan Brand. “We appreciate the support of American Family Insurance and the opportunity to enhance the experiences of these athletes by recognizing them in their hometowns in front of their family and friends.” As part of this prestigious honor, and for the rst time in the history of the event, Jordan Brand has partnered with American Family Insurance to tour the nation to recognize each Jordan Brand Classic All-American, his senior teammates, and their friends, families and local community during his high school’s “Senior Night.” The Jordan Brand Classic “Senior Night” Tour presented by American Family Insurance will also commemorate each Jordan Brand Classic All-American by the raising of a permanent banner in his gymnasium identifying this incredible accomplishment.
KNOW HOW IT FEELS TO CHANGE THEGAME.
Welcome to The Players’ Tribune, a new media company that provides athletes with a platform to connect directly with their fans, in their own words. Founded by Derek Jeter, The Players’ Tribune publishes first-person stories from athletes, providing unique insight into the daily sports conversation. Through impactful and powerful long- and short-form stories, video series and podcasts, The Players’ Tribune brings fans closer than ever to the games they love.
AMERICAN FAMILY INSURANCE today launched new advertising featuring two of the company's brand ambassadors, Golden State Warriors NBA all-star Kevin Durant and Houston Texans NFL all-pro J.J. Watt. The new effort, called "Signs of Support," is the latest advertising in the brand's "Insure Carefully, Dream Fearlessly" platform, which debuted during the 2015 Super Bowl. It marks the rst time that American Family Insurance has featured Durant and Watt in its advertising, two athletes who epitomize the company's belief in people who show the courage, determination and resiliency to achieve their various dreams. The advertising, created by BBDO New York, presents a twist on fan support, with Durant and Watt surprising fans who are working hard towards their own personal goals. In a series of :30 and :15
AMERICAN FAMILY LAUNCHES NEWADS PROMOTING THECOMPANY'S " INSURE CAREFULLY, DREAM FEARLESSLY " PROMISE
TV spots and a longer online lm, we see the athletes holding handwritten signs, similar to those you'd see at a game, cheering on people, and acknowledging the dreams they're pursuing. For example, training for a marathon, practicing to be a roller derby skater, or studying to be a nurse, signs say, "Your dream is just 26.2 miles away," "Skate your way to the USA Team," "Mom. Nurse. Student. Hero." The message is that everyone's dream needs a champion, and Durant and Watt, are there to remind people that American Family Insurance is here to be a champion of dreams. "Playing professional basketball was always my dream, and having people support me played a critical role in helping me achieve it," said Kevin Durant. "I was happy to be able to return the favor to my fans." J.J. Watt added, "We nally get a chance to go out there and support other people's dreams. And when the tables are turned, it's pretty cool to be someone else’s fan."
The spots begin airing today, appearing regionally in American Family Insurance's 19 operating states. Complementing the TV ads will also be print, digital and social advertising, and an outdoor display that will post messages from Durant and Watt in real time in response to tweeted messages received by fans.
Below is a link to the lm:
"Insurance is about so much more than policies, price and contracts," said Telisa Yancy, Vice President, Marketing at American Family Insurance. "At American Family Insurance, our promise is to provide all of our customers a champion every day, not just in the event of a claim. The role of our brand ambassadors in this campaign is to personify the role that our agents, whom we call dream protectors, and our employees, whom we call dream champions and dream restorers, take on every day."
Atlanta United and American Family Insurance today announced a multi-year partnership agreement making American Family the Ofcial Insurance Partner of Atlanta United FC. The partnership includes sponsorship of Atlanta United’s ofcial kit, with American Family Insurance logo featured on the rst-team jerseys. Atlanta United and American Family Insurance will also team up to create the American Family Insurance Dream Tryout, the club’s rst-team tryout tour.
ATLANTA UNITED ANNOUNCES AMERICAN FAMILY INSURANCE AS OFFICIAL KIT SPONSOR
“Today’s announcement marks another major dening moment for our club,” said Atlanta United president Darren Eales. “We could not be happier that American Family Insurance will not only be the Ofcial Insurance Partner of Atlanta United, but also the Ofcial Jersey Sponsor for Atlanta United. It’s a partnership that works on many levels including similar organizational values and a strong commitment to community. We look forward to introducing the American Family Insurance brand to MLS and global soccer audiences.” As part of the partnership, American Family Insurance will have entitlement to the American Family Insurance Dream Tryout Tour. The tour will include four events across the southeast giving aspiring athletes the
opportunity to tryout for the Atlanta United rst team. Inf including locations and dates for the tour can be found he ITED opportunity to tryout for the Atlanta United rst team. Inform tion including locations and dates for the our can be found her . “American Fa ily Insur nce is proud to be a par ner to the gr a er Atlanta commu ity and now Atlanta United,” said Chief M rketing Ofcer Telisa Yancy. “We re condent this part ers ip with Atlanta United and Mercedes-Benz Stadium will inspire players, prospective play rs and f ns who come to this stadium to purs e fearles dreams in all areas of thei lives.” Earlier this year, American Fa ily Insur nce wa announced as a foun ing partner of Me cedes-Benz Stadium, the new hom of Atlanta United. Included in the agreement re adv r ising, branding, promotional and sig ge opportunities at Mercedes-Benz Stadium, set to open in 2017. I addition, the American Fa ily Insur nce Fan Villag , mu ti-acre interactive fan zone to be l cated outside of Mercedes-Benz Stadium, will feature family-fri ndly activations nd ctivities for select Atlanta United home games. “American Family Insurance is proud to be a partner to th Atlanta community and now Atlanta United,” said Chief M Ofcer Telisa Yancy. “We are condent this part with Atlanta United and Mercedes-Benz Stadi inspire players, prospective players and fans come to this stadium to pursue fearless drea areas of their lives.” Earlier this year, American Family Insurance wa announced as a founding partner of Mercedes- Stadium, the new home of Atlanta United. Includ agreement are advertising, branding, promotional and sig opportunities at Mercedes-Benz Stadium, set to open in 2 addition, the American Family Insurance Fan Village, a mul interactive fan zone to be located outside of Mercedes-Be Stadium, will feature family-friendly activations and activiti select Atlanta United home games. This is the rst MLS jersey sponsorship for American Famil Insurance. The Madison, Wisconsin-based company spons several professional sports teams including the NFL’s Atla Falcons, Seattle Seahawks, Indianapolis Colts and Green Packers. The company has also named several accomplish athletes as brand ambassadors, such as former New York Derek Jeter, Houston Texans’ JJ Watt and Golden State Kevin Durant. Atlanta United will unveil the ofcial rst team kit and trai wear featuring the American Family Insurance branding la year. This is the rst MLS jersey sponsorship f r American Fa ily Insurance. The Madison, Wisconsi -based comp ny sp nsors several prof ssional sports te ms including the NFL’s Atlanta Falcons, Seattle Seahawks, Indianapolis Colts and Green Bay Packers. The ompany has also amed sever l accomplished athletes as brand ambassa ors, such as former New York Yankee Derek Jeter, Houston Texan ’ JJ Watt and Golden State Warriors’ Kevin Durant. Atlanta United will u v il the ofcia rst team kit and training wear featuring th American Fa ily Insur nce brandi g later th s year.
Check out these sizzle vid o on Dream Tryout Tour and Kit (ofcial unveiling later th s ye r).power of mind over body.
Check out these sizzle videos on Dream Tryout Tour and (ofcial unveiling later this year).power of mind over body.
YOUR BUSINESS MAY BE SMALL, BUT YOUR DREAMS ARE ANYTHING BUT. PROTECT IT.
GO TO WWW.AMFAM.COM TO LEARN HOW OR CONTACT YOUR LOCAL AGENT FOR A BUSINESS INSURANCE QUOTE
LEAVING IT UP TO THE FANS
AMERICAN FAMILY INSURANCE HIGH SCHOOL SLAMDUNK& 3-POINT CHAMPIONSHIPS
The American Family Insurance “ #DREAMFEARLESSLY FAN VOTE ” is a four-week digital media contest that will match up 16 of the top high school dunkers, men’s 3-point shooters and women’s 3-point shooters in the nation in a bracket-style competition to determine the nal participant in the Slam Dunk Championship, Men’s 3-Point Championship and Women’s 3-point Championship. Fans can vote for their favorite players using an interactive bracket by entering the “DreamFearlessly Fan Vote” web site at amfam.com/dreamfearlesslyfanvote.com. The athlete with the most votes in each matchup will move on to the next round.
they have what it takes,” said vice president of marketing for American Family Insurance, Telisa Yancy. “American Family Insurance is honored to support these athletes in pursuing their dreams, while giving fans the inspiring opportunity to be a part of creating lasting memories for these champions and their families. Video highlight reels of each competitor on the web site will help fans determine their choice. Voting begins today (Feb. 10) at noon CT and concludes March 9 at 11:59 AM CST. Fans can vote daily via email, Twitter or Facebook The player that ultimately receives the most votes in the nal round will be selected to compete in the American Family Insurance High School Slam Dunk & 3-Point Championships, an event
“Dreams take hard work and commitment, and these 48 young men and women have proven
featuring some of the best hig school dunkers and three-point shooters in t e country, held annually in the Final Four host city. T e 2016 American Fa ily Insur nce High School Slam & 3-Point Championships will air on CBS duri g Final Four weekend on April 1 in Houston. The 16 “Fearl ss Dreamer ” participating in each contest were selected by a committee representing th American Fa ily Insur nce High School Slam Dunk & 3-Point Championships. A complete bracket with matchup det ils can b found on the “#DreamFearlessly Fan Vote” web site. The 16 “Fearl ss Dreamer ” competing in each contest for their chance to show ase their talents in the American Fa ily Insur nce High School Slam Dunk & 3-Point Championships are listed here. Alumni of the event include North Carolina’s J.P. Tokoto, Texas’ Sheldon McCl lla , Conn cticut’s DeAndre Daniels, Wake Forest’s Chase Fischer, Oklahoma State’s Phil Forte, But er’s Kellen Dunham, UNLV’s Dwayne Morg n and G ayson Allen of Duke. function, like many oth rs o the list, but it is also closely inked to the company’s online library, which contains an absolute wealth of health inform tion of all kinds.
featuring some of the best high school dunkers and three-point shooters in the country, held annually in the Final Four host city. The 2016 American Family Insurance High School Slam & 3-Point Championships will air on CBS during Final Four weekend on April 1 in Houston. The 16 “Fearless Dreamers” participating in each contest were selected by a committee representing the American Family Insurance High School Slam Dunk & 3-Point Championships. A complete bracket with matchup details can be found on the “#DreamFearlessly Fan Vote” web site. The 16 “Fearless Dreamers” competing in each contest for their chance to showcase their talents in the American Family Insurance High School Slam Dunk & 3-Point Championships are listed here. Alumni of the event include North Carolina’s J.P. Tokoto, Texas’ Sheldon McClellan, Connecticut’s DeAndre Daniels, Wake Forest’s Chase Fischer, Oklahoma State’s Phil Forte, Butler’s Kellen Dunham, UNLV’s Dwayne Morgan and Grayson Allen of Duke. function, like many others on the list, but it is also closely linked to the company’s online library, which contains an absolute wealth of health information of all kinds.
HALL OF FAME INSIGHT.
AGENCY AD 6
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IT’S YOUR RIDE TO THE GAME
AMERICAN FAMILY INSURANCE ANNOUNCED TODAY THAT DEREK JETER – retired New York Yankees shortstop, 14-time All-Star, future Hall of Famer, businessman and philanthropist – has signed on as the company’s newest brand ambassador. “We are honored to have Derek as part of our team. His story and his will to compete and win with dignity at the highest level is legendary,” said Telisa Yancy, Chief Marketing Ofcer. “He’s a recognizable gure not only in the sports world, but also in the business and philanthropic world.” “American Family Insurance has a great commitment to helping customers achieve their dreams, which is something that personally resonates with me,” said Jeter. “I am excited for the opportunity to help bring inspiring success stories to light.” American Family Insurance’s commitment to its customers includes supporting, championing and protecting their dreams. The company has partnered with a highly selective group of ambassadors whose experiences and values not only motivate current and future customers, but also inspire them to “dream fearlessly.” Since retiring in 2014, Derek has founded The Players’ Tribune (TPT), a new media company that provides athletes with a platform to connect directly with their fans, in their own words. Earlier this year, American Family Insurance became the
exclusive sponsor of TPT Assist, a section of the site that tells the personal stories of athletes and their passions to make a difference in their communities and across the world. Yancy said American Family Insurance will partner with Jeter on brand ambassador opportunities leading up to his enshrinement in the Baseball Hall of Fame in Cooperstown, New York, in 2020. This is the rst new partner Jeter has signed with THE CAPT BASEBALL GREAT DEREK JETER IS NEWEST BRAND AMBASSADOR
since his retirement. Other American Family Insurance brand ambassadors include Kevin Durant, Steve Stricker, Jessie Vetter, J.J. Watt and Kathy Ireland. authentic brand positioning around the ideal that whatever one’s walk of life, everyone has dreams, and those dreams deserve to be inspired, protected and restored,” said Yancy. IN “We’ve found that highly visible public gures are interested in working with us because of our
American Family Insurance and Intersport today announced that for the rst time in the history of the Under Armour All-America Game the nal two roster spots will be determined by a public online voting contest. The American Family Insurance “#DreamFearlessly Fan Vote” is a ve-week digital media contest that will matchup 32 of the top high school football players in the nation in a bracket-style competition. Fans can vote for their favorite players on http://www.amfam.com/dreamfearlesslyfanvote and the athlete with the most votes in each matchup will move on to the next round. “Dreams take hard work and commitment, and these 32 young men have proven they have what it takes,” said Vice President of Marketing for American Family Insurance, Telisa Yancy. “They denitely dream fearlessly, and American Family Insurance is pleased to support them in pursuing their dreams, while giving fans the opportunity to choose who ‘gets in the game’.” Omnigon’s BracketPro, a fully customizable bracket building software platform, has created an interactive bracket that allows fans to vote for these players by entering the “#DreamFearlessly Fan Vote” web site. One fan can potentially vote for each matchup once per day. Video highlight reels of each competitor on the web site will help fans determine their choice. Voting begins today (Oct. 20) at 1 p.m. ET and concludes Dec. 1 at 1 p.m. ET. The schedule for each voting round will go as follows: th ALITTLEHELP FROM the FANS FINALTWOROSTERSPOTS INTHEUNDERARMOURALL-AMERICA HIGHSCHOOLFOOTBALLGAMEWILLBEDETERMINEDBYFANS
•Round One: Oct. 20 – Nov. 2 (32 Players) •Round Two: Nov. 4 – Nov. 16 (16 Players) •Round Three: Nov. 18 – Nov. 23 (8 Players) •Final Round: Nov. 25 – Dec. 1 (4 Players)
The player that ultimately receives the most votes from each side of the bracket will be selected to play in the ninth annual Under Armour All-America Game presented by American Family Insurance, a nationally televised football competition spotlighting the country’s top high school seniors. The 2016 Under Armour All-America Game is slated for Saturday, Jan. 2 at the Orlando Citrus Bowl and will be televised live on ESPN2 at noon ET. The 32 “Fearless Dreamers” participating in the contest were selected by a committee representing the Under Armour All-America Game. Four players were chosen from each of the eight U.S. regions (Northeast, Mid-Atlantic, Southeast, Midwest, Great Plains, Southwest, West and Pacic Northwest). A complete bracket with matchup details can be found on the “#DreamFearlessly Fan Vote” web site. The following are the 32 “Fearless Dreamers” competing for their chance to showcase their talents in the 2016 Under Armour All-America Game: Tyrell Alexander, Andre Anthony, Trevon Bradford, Brady Breeze, Rodjay Burns, Roderick Campbell, Karamo Dioubate, Zion Echols, Greg Eisworth, Miller Forristall, Will Fries, Isaiah Gilchrist, Kelvin Harmon, Scooter Harrington, Corey Henderson, Teven Jenkins, Eric Kumah, Julian Love, Thiyo Lukusa, Pookie Maka, Eddie McDoom, Sean McKeon, Marshal Nathe, Kahi Neves, Mike Panasiuk, Nyles Pinckey, Gavin Robertson, Jack Stoll, Charles Wiley, Boe Wilson, Jack Wohlabaugh, Jaquan Yulee
For additional information on the Under Armour All-America Game, please visit underarmourgame.com, like us on Facebook and follow us on Twitter and Instagram.
IS OUT THERE. GO GET IT. WE’LL PROTECT IT.
GET AN INSIDE LOOK . STRAIGHT FROM THE ATHLETES
THE PLAYERS' TRIBUNE ANNOUNCES AMERICAN FAMILY INSURANCE AS FIRST-EVERCORPORATE PARTNER
PART OF THE
As part of the partnership, AmFam will be exclusively featured on the TPT Assist landing page, and in branded essays, photo diaries, podcasts, video content, and events. TPT will also debut a new, documentary-style branded video series proling athletes who are leading change and helping to make dreams come true. The partnership is TPT’s largest to date, and AmFam’s exclusive, branded content will launch next month. “As athletes, we take tremendous pride in giving back and serving our community,” says Durant, deputy publisher of The Players’ Tribune and AmFam brand ambassador. “With TPT and
The Players’ Tribune (TPT) and American Family Insurance (AmFam) announce an exclusive agreement that makes AmFam the rst-ever corporate partner of TPT. As part of the partnership, AmFam will sponsor TPT Assist, the cause-related platform that highlights athletes who are making a difference in their community. TPT Assist gives athletes the opportunity to share stories about their foundations, charitable passions and inspirations for supporting their favorite causes. TPT deputy publisher and AmFam brand ambassador, Kevin Durant, collaborated with both companies and assisted in cultivating the partnership.
TEA differentiate from our competitors. We expec great things and are fortunate that our brand ambassador, Kevin Durant, was able to bring brands together. TEAM “We are proud to partner with The Players’ Tribune and be able to help sh d additional light on the incredible work athletes do beyond the playing eld,” says Telisa Yancy, vice president of marketing at American Family Insurance. “TPT uniquely aligns with the ideals of American Family Insurance and our agents, who work tirelessly to support their communities much like the athletes we’ll be highlighting through TPT Assist. The insurance category is a competitive one, so we view this partnership as one that can help us differentiate from our competitors. We expect great things and are fortunate that our brand ambassador, Kevin Durant, was able to bring our brands together. “We are proud to partner with The Players’ T and be able to help shed additional light on t incredible work athletes do beyond the playi eld,” says Telisa Yancy, vice president of marketing at American Family Insurance. “TP uniquely aligns with the ideals of American Fa Insurance and our agents, who work tirelessly support their communities much like the athl we’ll be highlighting through TPT Assist. The insurance category is a competitive one, so w this partnership as one that can help us
AmFam united, we’ll have th opportunity to share more of these stories and h p fully inspir others to make a difference.” “We’re excited to welcome American Fa ily Insurance as TPT’s rst corporate partner. AmFam’s integration into the platform will be a model for how TPT will continue to incorporate branding onto the site in an organic and authentic way,” says Jaymee Messler, president of The Players’ Tribune. “This partnership is one example of how involved Kevin is with PT and how he is helping to shape the company. Together, we’ll help shine a light on the incredible, important work athletes are doing n the community."
AmFam united, we’ll have the opportunity to share more of these stories and hopefully inspire others to make a difference.” “We’re excited to welcome American Family Insurance as TPT’s rst corporate partner. AmFam’s integration into the platform will be a model for how TPT will continue to incorporate branding onto the site in an organic and authentic way,” says Jaymee Messler, president of The Players’ Tribune. “This partnership is one example of how involved Kevin is with TPT and how he is helping to shape the company. Together, we’ll help shine a light on the incredible, important work athletes are doing in the community."
OF FAME INSIGHT.
WE’LL PROTECT IT.
GO TO WWW.AMFAM.COM TO LEARN HOW OR CONTACT YOUR LOCAL AGENT
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