MARKETING Magazine FALL 2019 ISSUE
TAKE YOUR BRAND TO THE NEXT LEVEL
CREATIVE Love at first sight IS NO ACCIDENT
MANY DIFFERENT SCREENS, ONE DIGITAL MARKETING AGENCY DIGITAL
STRATEGY Nobody ever fell in love WITH A SPREADSHEET
EXPERTISE Believing in someone means earning trust. When you choose 6AM, you get our “A” team every project, every time: We don’t send in senior staff to pitch you, then hand your work off to interns when you’re not looking. After all, how could we make your customers believe in you if you don’t believe in us? We’re a full-service agency that scales to fit your needs, eliminating scope creep and waste. We’re built to get you to market faster, leaner and more on target, creating an engaging brand presence your customers believe in. WE bELIEVE NOT ONLY IS WHAT WE BELIEVE THE ESSENCE OF WHO WE ARE, IT’S WHO OUR CLIENTS ARE TOO
TAKE YOUR BRAND TO THE NEXT LEVEL
WAYNE HARRIS - PRESIDENT
Wayne started his career working his way up the ranks in operations at McDonald’s. He was selected to represent other franchisees as head of McDonald’s Operator’s National Advertising Fund (OPNAD) Marketing and Strategic Planning team where he was was involved with signing Michael Jordan, and a 10-year deal with Disney. In 2004, Wayne co-formed the advertising agency Glowac, Harris, Madison. After 10 successful years, Wayne became sole owner and rebranded the company 6AM Marketing. OUR MISSION Be the antidote to big-agency waste by streamlining the strategic and creative process, getting you to market faster with better results
One component of a truly successful company is its success comes primarily from its community. A community that invests in sound infrastructure, education, parks, bike paths, culture and the arts will draw talent. That talent is what makes up your team. At 6AM Marketing, we support Madison, and the surrounding communities. Our team is proud to support: Verona Area Chamber Of Commerce, Greater Madison Chamber Of Commerce, Advent Health Durand Foundation, Madison Children’s Museum, University Of Wisconsin Madison, Centro Hispano Of Dane County, Buckets For Hunger, Inc., Ronald Mcdonald House Charities, The Arc Dane County, Keep Wisconsin Warm/ Cool Fund, Local Schools, United Way, Gilda’s Club, Heat For Heroes
LOVE AT FIRST SIGHT IS NO ACCIDENT How you look is just as much of an expression of your brand as the people you hire and the product you sell. So why are you OK with blending in? As a creative marketing agency, our team is built to find what makes you unique, and turn it into a story that jumps off the page and screen. We’re experts at taking your story and turning it into your brand, a creative, big idea that makes for more committed employees within your business and more consistent, engaging advertising for your consumers.
FILM/VIDEO PRODUCTION, MULTI-PLATFORM, PRINT, TELEVISION, STREAMING VIDEO, CORPORATE VIDEO, RADIO, VIDEO IN PRINT, BRAND AND IDENTITY
SQUADRON LEADER, EXECUTIVE CREATIVE DIRECTOR CALL BILL: 608.310.7243 BILL PATTON
GameTime is one of the leading playground manufacturers in the U.S., having been involved with crafting play structures since 1929. They’re at the forefront of creating structures that are inclusive, revolutionary and, most importantly, downright fun to play on.
GameTime had to grab the attention of Parks and Recreation directors across the nation leading up to the National Recreation and Park Association (NRPA) Tradeshow in Vegas. They were launching a new line of equipment designed to revolutionize exercise and outside play.
Our challenge was to cut through the typical noise associated with a trade show, creating an experience that would be memorable enough to draw new clients in a saturated market.
OF QUARTERLY SALES GOAL MET IN TWO DAYS
The video-in-print technology we used allows video, in crystal clear display, to start as soon as the item is opened. Paired with a brochure showing off the new product line, it made for a package that engaged almost all the senses.
From the moment the piece leaves the box, it engages the recipient and sells GameTime. Once the directors arrived at the trade show, they were escorted to a VIP event and, the next day, treated to an interactive launch of the Challenge Course by GameTime staff.
THE BOTTOM LINE GameTime experienced record attendance at the VIP event, more than doubling their invite list. More importantly, they reached 50% of their quarterly sales goal in just two days at the event. Whoever said what happens in Vegas stays in Vegas?
Power Systems is a fitness company based out of Chattanooga, TN, specializing in delivering great customer service to the fitness industry while offering a comprehensive suite of products.
The new brand was unleashed at one of the largest fitness expositions in the country, the Florida Fitness Expo. The brand created a big buzz among its competitors and within the company.
THE BOTTOM LINE The brand was re-energized, and external interest and inquiries increased across all vertical markets.
MANY DIFFERENT SCREENS, ONE DIGITAL MARKETING AGENCY Digital isn’t the hot new thing anymore; it’s an absolute necessity for good marketing. From millennials to baby boomers, your targets have embraced all things smart phone, tablet and computer. We’re experts at giving you the digital refresher or new internet marketing presence you need. We design and build responsive websites that deliver intuitive user experience and benefit from strong SEO. Plus, we maximize social media marketing and email marketing. We’ll even break down the analytics and reporting into simple numbers so you can sit back and watch your brand grow. DIGITAL STRATEGY & MEDIA PLANNING, CUSTOM WEBSITE DESIGN & DEVELOPMENT, WEBSITE CMS SOFTWARE, UI / UX DESIGN, SEARCH ENGINE & WEB OPTIMIZATION (SEO), SEARCH ENGINE MARKETING (SEM), DIGITAL & DISPLAY ADVERTISING, SOCIAL MEDIA ADVERTISING & MANAGEMENT, CAMPAIGN ANALYSIS & REPORTING, CONTENT MARKETING & STRATEGIC WRITING, E-COMMERCE, CUSTOM INTEGRATIONS & API DEVELOPMENT
GOOGLE ME, AKA DIRECTOR OF DIGITAL CALL IAN: 608.310.7249 IAN MULLARNEY
TRICOR is an independent brokerwith more than 70 years of service and 220-plus employees whose forward-thinking insurance solutions weren’t reflected in its digital presence
Users clearly have been impressed by the site’s vibrant colors, lifestyle-focused photography, knowledgeable and friendly brand voice, and a user experience that balances information with simplicity: 171% 107% 232% INCREASE IN PAGEVIEWS INCREASE IN NEW USERS INCREASE IN MOBILE TRAFFIC
Custom, user-friendly navigation items help people quickly get where they need to go
THE BOTTOM LINE TRICOR and 6AM were honored with the 2018 Webaward for Outstanding Achievement in the Insurance category
We took the Cycle of Care — TRICOR’s innovative, hands-on process of working with its customers — and turned it into a point of differentiation by making it customer-facing with targeted messages throughout the site
Using a brand-heavy digital campaign and strategically grounded paid search, we created a strong digital presence for DSH, all while making sure the public knew about their cutting-edge technology and commitment to their community’s care
Our digital display ads have been a huge success, continually attracting new eyes to the DSH brand. Utilizing multiple brand and service line focused messages, we’ve shown the advertising more than 4 million times. 43 337%
Average clicks per day on digital display ads. The clickthrough rate is exceeding industry benchmarks by 100%.
Rate at which geotarged ads (local residents and competitor health systems) are beating the industry average for interactions
Paid search has been a huge success as well, delivering a total of 7,000 clicks since the campaign started (35 per day) and a clickthrough rate that exceeds the industry average by 618%. 18% 84% Conversion rate—435% above industry average
DSH’s savings per click, per industry bechmark costs THE BOTTOM LINE We outperformed our own expectations and the industry’s, putting DSH front and center in our target’s mind when it comes to healthcare. We’ll be rolling out even more service lines this year.
NOBODY EVER FELL IN LOVE WITH A SPREADSHEET
For your brand to take the next step, you need to connect with customers’ heads and their hearts, and that starts with marketing rooted in strategic planning. Our pros have backgrounds developing successful brand strategy for everything from country music to small-batch vodka. Using rock-solid research and a deep understanding of traditional and new media, we support your day-to-day needs, and your long-term goals. STRATEGIC PLANNING, PROJECT MANAGEMENT, COMMUNICATION, DATA / ANALYTICS, NEEDS ASSESSMENT, CONSUMER INSIGHT, RESEARCH, BRAND MANAGEMENT, CONTENT CREATION, DATA GATHERING
STRATEGY WHISPERER, DIRECTOR OF STRATEGY & ACCOUNTS CALL JILL: 608.310.7242 JILL SKOWRONSKI
We confronted our targets with something they’ve heard all their lives, “Girls Can’t,” and turned an insult into a message of empowerment.
When MMU got a sudden shot at having students cook at a high-end, off-site test kitchen, we were contacted and told we had just days to prep, shoot and edit a video. That’s not a challenge — that’s the fun.
In two months, the campaign garnered ... 6,388 SWIPE-UPS and 2.9 MILLION IMPRESSIONS on SnapChat 400 CLICKS and 90,947 UNIQUE USER VIEWS on Instagram
THE BOTTOM LINE Gen Z women became aware that Mount Mary University was not just an option, but a place that spoke their language.
INCREASE IN ASSETS IN 2018
Who says print doesn’t have power anymore? In Madison, several magazines have a high circulation among the city’s movers and shakers, helping target business owners. We knew that creating a unique visual identity and authentic images and headlines would help SBCP make its mark on the Madison community.
“This campaign successfully hit four major areas for us. It leveraged customer brands, demonstrated scope of customers, reinforced relationships and provided anecdotal connections and referrals.”
— DARIN TESSIER SBCP MARKETING DIRECTOR
THE BOTTOM LINE The results were immediate. SBCP’s phone began ringing, not just with new prospects, but with current customers wondering how they could become involved with the campaign.
WE bELIEVE NOT ONLY IS WHAT WE BELIEVE THE ESSENCE OF WHO WE ARE, IT’S WHO OUR CLIENTS ARE TOO
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